[Startups] Kano modell

[Thomas Schranz]

"The *Kano model* is a theory of product development and customer
satisfaction <http://en.wikipedia.org/wiki/Customer_satisfaction> developed
in the 80s by Professor Noriaki
Kano<http://en.wikipedia.org/wiki/Noriaki_Kano> which
classifies customer preferences into five categories:

   - Attractive
   - One-Dimensional
   - Must-Be
   - Indifferent
   - Reverse"

http://en.wikipedia.org/wiki/Kano_model

via leo (refinder)
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