<div>&quot;<span class="Apple-style-span" style="font-family: sans-serif; font-size: 13px; line-height: 19px; ">The <b>Kano model</b> is a theory of product development and <a href="http://en.wikipedia.org/wiki/Customer_satisfaction" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; background-position: initial initial; background-repeat: initial initial; ">customer satisfaction</a> developed in the 80s by Professor <a href="http://en.wikipedia.org/wiki/Noriaki_Kano" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; background-position: initial initial; background-repeat: initial initial; ">Noriaki Kano</a> which classifies customer preferences into five categories:</span></div>
<meta charset="utf-8"><span class="Apple-style-span" style="font-size: 13px; line-height: 19px; font-family: sans-serif; "><ul style="line-height: 1.5em; list-style-type: square; margin-top: 0.3em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 1.5em; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAANCAYAAABhPKSIAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAACtJREFUeF7NjbEJAAAIw7zRu/w5ouBUBEeHDM2QGiA8kObBULuFcJbSXN8T78SqnpKltAIAAAAASUVORK5CYII=); ">
<li style="margin-bottom: 0.1em; ">Attractive</li><li style="margin-bottom: 0.1em; ">One-Dimensional</li><li style="margin-bottom: 0.1em; ">Must-Be</li><li style="margin-bottom: 0.1em; ">Indifferent</li><li style="margin-bottom: 0.1em; ">
Reverse&quot;</li></ul><div><meta charset="utf-8"><span class="Apple-style-span" style="font-family: arial; font-size: small; line-height: normal; "><a href="http://en.wikipedia.org/wiki/Kano_model">http://en.wikipedia.org/wiki/Kano_model</a></span></div>
<div><br></div><div>via leo (refinder)</div></span>