we all babbled incomprehensibly about the following: this: <http://books.google.at/books?id=wcSYwH-r-GEC&pg=PA13&lpg=PA13&dq=fernsehwerbung+prosodie&source=bl&ots=dXpE097jeT&sig=fJGV9GJamtw8Y9J8ve8q340PDSk&hl=en&redir_esc=y#v=onepage&q=fernsehwerbung%20prosodie&f=false> -- 'aware water' is an anagram for 'we are at war'